供电企业营销策略及实施措施

Marketing strategy and implementation measures for the electric power supply enterprise

面对电力市场化改革的新形势,结合政策体制实际及国家电力体制改革发展的方向,分析了当前供电企业电力市场现状,阐述电力市场营销的新观念,并提出了具体的供电企业营销策略。

Under the new situation of the electric power market reform,combining with the policy system and the direction of the national electric power system reform and development,analyzes the current situation of the electric power supply enterprises,puts forward the new concept of the electric power marketing,expounds the implementation measures of the marketing strategy by the electric power supply enterprises.