摘要
电话营销源于美国,它在我国刚起步,是一个新兴产业。在营销学上电话营销被归类为直效营销的一种营销方式。在法学领域可理解为商业活动者以电话为主要媒介,从事商业性质的商品或服务的推销行为。以最具代表性的保险电话营销为例,电话营销的法律风险包括:举证风险、说明义务风险、自动续保风险、扣取保费风险。同时,电话营销的不规范导致了侵害消费者合法权益的行为层出不穷,这些非法行为急需法律的规制,而最为行之有效的策略就是加快《个人信息保护法》的立法及其相关配套法律法规的制定与颁布。
Telemarketing,as one direct marketing means,is at its beginning in China.It can be understood in the law field that business participants conduct commodity or service promotions mainly with telephone media.A typical example is insurance telemarketing of which the law risks include witness,explanation obligation,automatic renewal,premium deduction.Meanwhile,the irregularity of telemarketing results in numerous consumer rights infringements.The most effective strategy to counter these cases is to speed up the legal process of Personal Information Protection Law.
出处
《当代经济科学》
CSSCI
北大核心
2012年第1期120-123,128,共4页
Modern Economic Science
关键词
电话营销商
消费者
个人信息
法律规制
Telemarketing
Consumers
Personal Information
Law Stipulation
