摘要
90后成为当前高校大学生的主流,他们的消费观念日趋多元化,他们具有独特的思想、开放的心态、张扬的个性等新特点给高校校园带来了新气象,注入了新活力。这给高校带来了新的研究课题。本文通过对90后大学生的消费现象来分析其消费行为存在的问题,并对90后大学生如何建立健康的消费观提出几点建议。
The post-90 becomes the current university student＇s mainstream.Their expense idea multiplies day by day.They have the unique thought that the opening point of view,made widely known individuality and so on new characteristic.They bring the new look and infuse the new vigor for the university.But simultaneously also bring the new research subject to the university.This article analyzes consumer behavior which existence the question through the post-90 university student＇s expense phenomena,and puts forward several proposals the post-90 university students how do establish the health＇s consumption views.
关键词
90后
大学生
消费现象
消费行为
the post-90
university student
expense phenomena
consumer behavior
