未来电网营销管理

Study for marketing management of future power grids

随着技术的进步和电力系统市场化改革的不断深入,营销管理将在未来电网运营中占据越来越重要的位置.分析总结现代电网营销管理形态特征及其存在问题,并从新需求、新市场、新用户和新技术等4个方面总结影响电网营销管理的关键因素及其变化趋势,在此基础上,对未来电网的营销管理形态进行初步探索.

With the deregulation of energy markets and continuous advancement of technology, marketing management will play a more and more important role in the management and operation of power companies. The main features and shortcomings of the modern power grid marketing management are analyzed in this paper. The key factors influencing the marketing management are generalized, which could be classified into four aspects, including new demands, new markets, new customers and new techniques. Based on the former work, the management form is preliminarily explored for the marketing management of the future power grids.