低碳理念构建中的青年体育消费研究

Research of Youth Sports Consumption under the Construction of Low Carbon Concept

低碳理念的产生和构建,标志着一个以生态文明为主轴的全新消费时代的到来。低碳方式已经成为衡量经济社会发展和人们生活质量的重要表现,社会正在修复与之相适应的价值准则和道德规范,并要求消费观念的建立必须标识低碳时代的文化符号,承载低碳时代的精神价值。体育消费以它内涵的文化合理性迎合了低碳理念构建中的青年群体,他们通过对体育消费的追逐和随从,在消解传统文化价值系统的同时,直接倡导了新的时代识别系统的创建,使青年低碳精神趋信仰化,低碳审美趋感官化,低碳思维趋平面化。

The generation and construction of the low-carbon concept marks a new consumer era with ecological civilization as the main.The low-carbon way has become important performance to measure economic and social development and peoples quality of life.The community is repairing the suitable values and ethics.The construction of consumption concept must identify the culture of low-carbon age,and bear the spiritual value of low-carbon age.Sports consumption,with its connotations of cultural rationality,meets the youth groups under the construction of low carbon concept,who pursue the sports consumption,and at the same time clear up the traditional cultural values system.The youths initiate the construction of a new era of recognition system,which makes that the youths low carbon spirit is belief,and the low carbon is aesthetic feeling,and the low carbon thinking is superficial.