网络营销工学结合上班式课程的开发与建设

Research of net-marketing job training course

"工学结合上班式课程"建设是大力发展职业教育的基石,也是职业教育最具魅力的特点之一。"网络营销工学结合上班式课程"是在网络营销实战教学体系的基础上开发出来的。网络营销实战教学体系按照企业内部真实岗位的要求将组成不同岗位,并按岗位的不同职能完成业务流程和操作。通过有组织的管理和分工协作来完成各项真实工作任务。课程结束时用绩效考核的方法测评学生完成工作任务的结果,评价学生的工作技能及业务素养,达到提升学生职业工作能力的目标。

Net marketing is playing a more and more important role in modem commercial activities. Job training course is one of the characteristics of professional educating. The students＇ working ability is very important for students in terms of study and future work. A real trade platform for the training course has been practised by students for four years. But at present time the mature training course for students has not been seen in China. By four-year study and practise we have developed the settlement of conducting this course to enable students to learn knowledge in the real work. Thus the students＇ working ability can be significantly improved in the job training COUrse.