天津市青少年运动鞋消费现状调查分析

The Research on Youngster Consumption of Sports Shoes in Tianjin

运用文献资料、问卷调查、数理统计和对比分析等研究方法,对青少年这一运动鞋消费的主要群体在购买数量、消费价位、品牌选择、购买渠道、获取信息渠道、购买时考虑的因素等进行了统计与分析,以期为各运动品牌的推广和营销提供参考。

This article uses the literature data method, questionnaire survey method, mathematical statistics and comparative analysis and other research methods. In the purchase quantity, consumption price, brand choice, purchase channels, channels of information, consider when purchasing factors, Statistics and analysis are made on teenagers who are the major consumer groups of sports shoes, hope to provide some reference for the expand and marketing of sports shoes.