以文化的创新与融合提升保险机构服务品质

Service Quality Improvement of Insurance Institutions:a Way of Cultural Innovation and Merger

借助蜘蛛网的组织架构诠释保险文化的文理脉络,并在界定保险服务、服务品质及保险文化创新与融合的基本内涵的基础上,阐明保险文化的创新与融合与保险服务品质的内在联系。以浙江保险机构为例,总结分析其文化创新与融合的基本状况及所存在的主要问题。提出以文化的创新与融合提升保险机构服务品质五大着力点。

Structure of insurance culture is studied with cobweb vein and architecture.On basis of introduction of the essential intension of insurance service,service quality and insurance culture innovation and merger,the author discusses the internal relation between insurance service quality and innovation and merger of insurance culture.With insurance institutions in Zhejiang as an example,the basic situation and problems in insurance culture innovation and merger are summarized.Finally,some measures to improve insurance service quality by insurance culture innovation and merger are proposed.