电视行业产业化发展探析——以长春电视台为例

On the Industrialization of TV Profession in China——take Changchun TV as an example

当前,电视行业面临着激烈的市场竞争,限娱令和限制电视剧里插播广告的一纸条文,无疑将影响电视台的经营收入。如何在生存中走出一条创新之路,取得社会效益和经济效益双丰收,是所有电视台面临的一道难题。电视台未来的发展走向,决定着电视人的生死存亡。

At present,TV profession faces up with fierce market competition.Entertainment forbidden and the advertisement are forbidden in TV plays decrease the income of TV.Face up with fierce market competition environment,how to create a innovative way and how to be alive in the competition and get social effect and economic effect are difficult for the TV people.So the future development of TV determined the life and death of TV people.