贵州红色旅游开发的RMP分析及其创新开发策略

The RMP Analysis and the Creative Developing Strategy of the Guizhou Red Tourism Development

贵州省红色旅游资源极其丰富,在全国红色旅游资源体系中地位显赫,具有极高的知名度。发展贵州红色旅游,必须要科学定位目标市场,拓展普通游客市场和海外市场,突破资源向产品转化方面的基础性制约,创新产品组合模式,克服红色产品的同质化倾向,建设重点红色旅游经典景区,引领贵州红色旅游全局发展,创新旅游商品生产、设计和营销,改善红色旅游消费结构。

The red tourism resources are very plentiful in Guizhou Province.It has the impressive position in the all national red tourism resources system and has high popularity.Developing Guizhou red tourism,should fix the target market position scientifically,should expand the common tourists’market and overseas market,should break the basic restricts during process of resources changed into the products,should create the products integrated mode,should overcome the homogenization tendency of the red products,should build up the important red tourism classical scenic region,should guide the way of the Guizhou red tourism whole development,should create the producing,designing and marketing of the tourism products and should improve the consumption structure of the red tourism.