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神经经济学视角下的经济决策行为研究

Research on Economic Decision-making Behavior from the Perspective of Neuroeconomics
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摘要 神经经济学运用神经科学的知识和现代实验方法来重新诠释经济学中的一些基本理论和问题,并对经济学的微观基础提出质疑和挑战。主要体现在对人类行为和决策、理性和个人偏好等与决策相关的核心经济问题进行分析拓展、对经济学研究方法的创新和发展。神经经济学研究及其未来发展将促进人们对人类决策行为的了解,更好地解释与经济相关的行为。 By means of neurological knowledge and modem experimental methods, neuroeconomics interprets some basic economic theories and problems, and addresses the doubts and challenges to micro-infrastructure in economics. This theory is mainly concerned about the analysis and exploration on some decision-making related economic problems, such as the human behavior, rationality and personal preference. In this sense, it is the development and innovations in the approaches of economic research. Therefore, the study of neuroeconomics is sure to promote people's understanding of human decision behavior, which in turn better explains the economic related behaviors.
作者 林欣
出处 《洛阳理工学院学报(社会科学版)》 2011年第6期45-50,共6页 Journal of Luoyang Institute of Science and Technology:Social Science Edition
关键词 神经经济学 理性 决策 neuroeconomics rationality decision-making
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参考文献13

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