大众文化影响下的大学生价值观教育

University Value Education under the Influence of Mass Culture

大众文化以平等化的参与、多样性的选择以及娱乐性的表达方式等特征对大学生价值观的形成产生潜移默化的影响。一方面,大众文化为大学生提供了民主表达的平台和丰富多彩的人生选择机会,另一方面,大众文化又容易引起大学生价值观的认知混乱和判断错误。因此,大学生价值观教育要正视大众文化具有广泛影响的事实,在价值观教育中注重主流文化大众化的表达,注重开展均衡的价值观教育,并在引导社会主流价值观的同时充分尊重大学生的个性选择。

Mass culture exercises strong but subtle influence on value formation of university students because of its characteristics of equal participation, a variety of choices, and entertaining expressions. On the one hand, mass culture provides a democratic agenda that offers various op- portunities of life chooses for university students. On the other hand, mass culture tends to cause cognitive confusion in values and errors in judgment. In view of this situation, it is important that university value education should, first of all, accept the wide spread influence of mass culture, but the contents of value education should stress mainstream culture, and balanced information a- bout value should be introduced. Meanwhile, sufficient respect should be given to the individual preferences of university students.