出版传媒企业财务状况雷达图分析

Radar diagram analysis of publishing & media enterprise financial situation

我国出版传媒企业大多由事业单位改制而来,由于以前行业处于区域性垄断地位,出版传媒企业个体普遍缺乏基于财务状况视角的分析与实践。文章以C出版社为例,对财务状况进行雷达图分析,以期对出版传媒企业的竞争战略制定起到借鉴作用。

Most of publishing ＆ media enterprises in our country are reformed from institution, its industry boasted regional monopoly position, the individual publishing companies seldom have the analysis and practice from the view of financial position.In order to provide reference for competitive strategy of pubilishing companies, this paper takes C press as example, uses the measure of radar chart to analysis financial position