摘要
湖南卫视在现今的卫视品牌中是首屈一指的,它采用了资源整合的方式,从指导思想、CI设计、主持人的培养、企业化运作、多元化节目、自制电视剧多角度奠定成功基石,通过优秀的创意加上对资源的有效整合,不断促进湖南卫视的良性发展。
Hunan Satellite TV is second to none among today＇s satellite TV brands.It has been integrating its resources and building its success on its guiding ideology,IC design,emcee training,enterprise-like operation,diversified programs,home-made TV plays.On the strength of excellent innovation and effective integration of resources,Hunan Satellite TV has been constantly improving.
出处
《绵阳师范学院学报》
2011年第12期134-138,共5页
Journal of Mianyang Teachers＇ College
关键词
湖南卫视
资源整合
良性发展
Hunan Satellite TV
resource integration
sound development
