摘要
采用问卷调查法、文献资料法、数理统计法等,对南京市10所普通高校大学生体育消费现状进行调查研究与分析。旨在分析其体育消费动机、消费内容及制约体育消费的主要因素,对于正确引导大学生进行理性的体育消费,调整其体育消费结构,培养体育消费市场等有着重要的现实意义。
Through using the method of literature review,questionnaire and mathematical statistics,this paper makes analysis on college student＇s sports consumption status from 10 universities in Nanjing.The main purpose is to study the sports consumption motivation,content and restricting factors.It is of important significance to guide college student＇s rational consumption,adjust the sports consumption structure and cultivate sports consumption market.
出处
《体育科技文献通报》
2012年第2期98-101,共4页
Bulletin of Sport Science & Technology
关键词
大学生
体育消费
南京
college
student
sport consumption
Nanjing
