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青年人社交网站使用动机研究 被引量：7

Motives of Young Adults' Using Social Networking Service
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摘要 为更好地理解青年人互联网的使用与社会动机方面错综复杂的关系,对青年人社交网站的使用行为做基本分析,并讨论归属需要、担心拒绝这两个社会动机与青年人社交网站使用之间的关系。研究结果显示,归属需要与担心拒绝都是社交网站使用的重要预测值,归属需要越强烈的人,其SNS的使用强度也越高;与之相反,担心拒绝心态越强的人,SNS使用强度则越低。 In order to better understand the inconsistent, mixed role of young adults＇ Internet use and social motives, this paper ana- lyzes young adults＇ social networking website use behavior（SNWUB） , and discusses the relationships between SNWUB and two social motives ： the need for affiliation and the fear of rejections. It finds that these two social motives are all the main predictor for young a- dults＇ SNWUB. The people with higher intensity of the need for affiliation, will use the SNW more intense, while those with higher in- tensity of the fear of reiections, will use the SNW lower intense.
作者 巢乃鹏
机构地区 南京大学新闻传播学院
出处 《图书情报工作》 CSSCI 北大核心 2012年第2期55-59,125,共6页 Library and Information Service
关键词 社交网站 担心拒绝 归属需要 social networking service（SNS） the fear of rejections the need for affiliation
分类号 G206 [文化科学—传播学]
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参考文献20

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二级参考文献40

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2012年 第2期

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