整合营销传播对产品销售的促进作用

The Active Action of Integrated Marketing Communications towards Sales of the Products

促销不是一项而是一组工具,由广告、公共关系、销售促进、人员销售、直接营销等工具组成,在整合营销传播这个概念的指导下,公司会很慎重地整合和协调它的传播渠道,来传递一种关于公司及其产品的清晰、一致、引人注目的信息。

Sales promotion is not one but a set of tools, which is composed of advertising, public relations, sales promotion, personal selling, direct marketing, and etc. With the direction of integrated marketing communication, the company will integrate and coordinate its eommunieation channels carefully to convey the clear, consistent and arresting messages about the company and its products.