论体育赛事对城市品牌的塑造

Research on the Sports Events Shaping the City Brand

运用营销学、经济学和管理学知识,对体育赛事和城市品牌理论进行综合研究,认为体育赛事对城市品牌的塑造具有积极的作用,主要表现在:改善城市居民居住环境、推动城市经济发展、提升城市文化环境和促进旅游业发展等方面。指出,城市举办体育赛事要立足于城市自身的定位和发展水平,探索适合自己的发展模式。

Using marketing,economics and management knowledge,this paper made comprehensive study on the sports events and the theory of city brand and thought that the sports events had active influence on the city brand shaping.It shows in improving the people＇s living environment,developmenting the city＇s economy and promoting city＇s cultural environment and the development of tourism.It points out that the city that holds the sports event should be based on its own position and development and its developing mode.