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消费者决策风格研究综述 被引量:1

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摘要 消费者决策作为消费行为中非常重要的环节之一,一直以来都是营销学家们关注的热点,消费者决策的不同直接体现为消费者决策风格的差异。国内外学者有关消费者决策风格的研究主要通过针对不同文化背景进行比较研究、从人口特征及消费者社会化的角度进行研究、从与其他营销变量之间的关系出发进行研究三个方面来进行,并取得了显著的研究成果。
作者 崔瑜琴
机构地区 榆林学院
出处 《经济研究导刊》 2012年第3期247-248,共2页 Economic Research Guide
基金 榆林学院高层次人才科研启动基金项目(11GK14)
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参考文献18

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二级参考文献11

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共引文献24

同被引文献57

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  • 9Hiu, A. S. Y., Siu, N. Y. M., Wang, C. C. L., Chang, L. M. K.. An Investigation of Decision-making Styles of Consumers in China. Journal of Consumer Affairs, 2001, 35(2): 326-345.
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二级引证文献34

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