1.Preston Lee E and o'BannonDouglas P,The Corporate Social-Financial Perfor- mance Relationship:A Typology and Analysis,Business and Society,1997.(4):419-429.
2Mark F.Wright,Corporate Gover- nance and Director's Social Kesponsibilites: Responsible Inefficiency or Irreponsible Efficiency,Business Law Review.1996:178.
3Preston, Lee E., and O'Bannon, Douglas P.. The Corporate Social-Financial Performance Relationship: A Typology and Analysis[J]. Business and Society, 1997, 36 (4): 419-429.
4Freeman, R. E. Strategic Management: A Stakeholder Approach[M]. Pitman Publishing Inc, 1984.
5Ruf, Bernadette M., Muralidhar, Krishnamurty, Brown, Robert M., Janney, Jay J., and Paul, Karen. An Empirical Investigation of the Relationship Between Change in Corporate Social Performance and Financial Performance: A Stakeholder Theory Perspective [J]. Journal of Business Ethics, 2001, 32(2): 143-156.
6Brammer, S., and Millington, A.. Corporate Reputation and Philanthropy: An Empirical Analysis [J]. Journal of Business Ethics, 2005, 61: 9-44,.
7Porter, M. E., and Kramer, M. R..The Competitive Advantage of Corporate Philanthropy [J]. Harvard Business Review, 2002, 80: 57-68.
8Deshpande, S., & Hithon, J. C. Cause-related marketing ads in the light of negative news [J]. Journalism & Mass Communication Quarterly, 2002, 79 : 905-926.
9Mohr, L. A., Webb, D. J., & Harris, K. E.. Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior[J]. Journal of Consumer Affairs, 2001, 35: 45-72.
10Godfrey, P. C.. The Relationship between Corporate Philanthropy and Shareholder Wealth: A Risk Management Perspective[J]. Academy of Management Review, 2005, 30: 777-798.