论跨文化传播活动中我国文化软实力的提升

On the Boosting of Cultural Soft Power of China in Cross-Cultural Activities

当今世界各国间综合国力的比拼,更大程度取决于本国文化软实力的提升。为了更好更快地促进我国综合实力的提升,在各国之间交流活动日益频繁,涉及领域日趋广泛的今天,如何利用跨文化传播活动本身提高我国文化软实力成为一个应当高度关注的问题。应该在理论上研究跨文化传播活动与文化软实力提升的内在关联的基础上,以发达国家跨文化传播活动的经验为借鉴,强化跨文化传播力度,以提升我国"文化软实力"。

Nowadays, the rivalry of the national comprehensive strength between all countries across the world hinges to a greater degree on the boosting of the soft power of the country in question. As there are increasingly frequent interflow activities between various countries, and the interflow fields involved tend to be widespread, with the purpose of propelling the comprehensive strength of China in a better and more rapid way, how to carry out the mission by use of the cross -cultural communication activities is an issue deserving close attention.