反中庸主义的解说局限——央视体育主播在德国和南非世界杯期间的表演性尝试

The Limits of the Mediocre Interpretation——The Sports Anchor's Presentational Tries of CCTV in the Periods of the Germany and South Africa World Cup

2006的德国世界杯和2010南非世界杯期间,央视体育节目主播先后不同程度地尝试突破既有的主播风格,走激情化主播路线,却遭受到来自多种渠道争议,电视体育主播的激情化表演无法冲决儒学国家的文化传统,更难以获得强势意识形态的支援与肯定,亦有悖于东方大国的文化传统,其合理性仅在于企图挽留自身的青春记忆的层面。激情化现象无法真实地再现浪漫主义的理想,只能反映史前社会的生活情态,同时也体现了不甘寂寞的创作主体过于个人化的主播设计理念,而激情性主播风范所呈现的虚拟性和虚妄性特征,亦为电视主播传播实践过程中的现时性的教训实例。

In 2006 World Cup in Germany and 2010 World Cup in South Africa, CCTV sports an- chors have different degree attempts to break the existing anchor style but suffered from disputing and the passion can＇t surmount the traditional culture and CCTV sports anchors was trying to keep their memory of the youth level. Passion can＇t reproduce true romantic ideal, can only reflect prehistoric modality and passion is present style of anchors in the sex glamour but not the features. The practice of CCTV sports anchors in 2006 World Cup in Germany and 2010 World Cup in South Africa is the lesson.