我国民族传统体育文化发展的SWOT分析

SWOT Analysis of China Traditional Sports Culture Development's

借助SWOT分析方法从优势、劣势、机遇和挑战四个维度对我国民族传统体育文化发展进行深入分析研究,结果认为:优势在于其依附于中国传统文化,具体体现在具有顽强的生命力和凝聚力;具有鲜明的主体性和整合性;具有独特的东方哲学思想和持久的激励性。劣势在于附加了一种比较片面的、趋向于自我封闭的文化倾向,具体表现在相对自我封闭,数字化传播过程中居于劣势,数字鸿沟明显;缺乏科学合理的评价标准;国人对中国文化的认识和了解存在断层,文化自觉意识仍亟待加强三个方面。现代信息技术的发展为传统体育文化注入了新的活力;文化产业的发展使民族传统体育文化成为东西方文化交流的纽带是其发展的机遇所在。以西方体育文化为主体的域外文化冲击;西方文化霸权主义对中国民族传统体育文化母体的威胁是其面临的主要挑战。

This paper does deep research on Chinese traditional sports culture development from the advantages, disadvantages, opportunities and challenges with SWOT analysis. Attached to Chinese traditional culture, Chinese traditional sports culture reflects oriental philosophy has tenacious vitality and cohesion, distinct subjectivity and integration. The disadvantage of Chinese traditional sports culture lies in attaching a one--sided, self--enclosed cultural tendency; lack of scientific and reasonable evaluation criteria; cultural consciousness needing to be strengthen. The development of modern information technology into traditional sports culture has injected new vi- tality into the development of cultural industry; the national traditional sports culture becoming the East--West cultural exchange bond is its de,Jelopment opportunities. With the western sports culture as the main body of the extraterritorial culture shock; Western cultural hegemony to the Chinese national traditional sports culture is the threat it faces the challenge.