摘要
高校图书馆良好的形象需要通过各种宣传活动在读者心目中树立起来。图书馆的宣传内容主要包含两方面:一是资源的宣传与推广;二是新闻学意义上的宣传。文章所指的宣传工作即是新闻学意义上的宣传。该文以图书馆网站上的新闻报道内容为研究对象,追踪南京地区6所高校图书馆网站上的新闻动态栏目,分析高校图书馆的对外宣传工作,并给出合理化建议。
A good image of a university library is depended on different propaganda work,through which the good image can be established in the minds of readers.The content of the propaganda work includes two major aspects： the direct propaganda of its resources,and the propaganda in the sense of advocacy journalism.This paper is aiming at the study of the public information on the library website,tracing the news section of six university libraries＇ websites in Nanjing.The author of this article makes an analysis of the library＇s external publicity,and presents some reasonable suggestions.
出处
《大学图书情报学刊》
2011年第6期52-54,共3页
Journal of Academic Library and Information Science
