试析高职院校招生的宣传策略与方法

Analysis of Publicity Strategy and Approaches for HVE Enrollment

高职院校与普通本科院校培养目标的不同,决定了其招生宣传工作侧重点的不同。高职院校的招生宣传工作不仅是单方面对学校的宣传,同时也是对国家高等教育人才培养政策的宣传,有利于高职教育的健康发展,也有利于提高社会对高职教育的认识。

The difference of training objectives between higher vocational colleges and universities decides the difference of their enrollment publicity work. The enrollment publicity of higher vocational colleges includes both publicity of the college and publicity of government＇s HVE talent cultivation policy, which is useful for development of higher vocational education and is conducive to raising social awareness of higher vocational education.