摘要
依据CSM收视调查数据建立数学模型评估电视剧市场,在我国尚属探索阶段.作者基于CSM数据,选取了4部电视剧作为研究对象,以"观众集中度"和"观众构成"为研究指标,建立了对应的分析模型,分析了电视剧与观众之间、观众与观众之间的收视偏好相关性或相似性,解决了电视剧目标观众定位、市场创作新方向等问题,并以直观、可视方式解释数据,为量化评估电视剧市场提供了新的分析方法.
According to the survey data of CSM ratings,it is still in its infancy in China for setting a mathematical model assess the TV play market.Based on the CSM data,select four dramas as the research objects,＂the audience concentration＂ and ＂audience composition＂ as the research indicators,establish the correspondence analysis model to analyze the relevance or similarity between drama and the audience,to solve the questions of TV target audience positioning and the direction of market innovation,and as an intuitive,visual way to interpret the data,provide new method of analysis for the quantitative assessment of TV drama market.
出处
《陕西科技大学学报（自然科学版）》
2011年第6期126-130,共5页
Journal of Shaanxi University of Science & Technology
