民国时期上海知名品牌及其营销策略探析

An Analysis of Shanghai Famous Brands and Their Marketing Strategies in the Period of Republic of China

民国前期,上海工商业界立足于中国传统商人的经营策略,借鉴西方营销理论,创造出众多民族知名品牌。这些品牌在当时对繁荣社会经济、丰富人民生活、抵御外国经济侵略、革新社会风尚都发挥了一定的历史作用。同时,也为今天上海品牌建设提供一定的借鉴。

During the period of Republic of China, Shanghai business community created numerous national brands, based on the Chinese traditional business strategy and Western marketing theory. These brands played a certain role in prospering social e-conomy, enriching people＇s lives, resisting foreign aggression, and reforming social fashions at that time. Meanwhile, they also provide certain reference for today＇s Shanghai brand construction.