服务制胜——论广电客户服务体系创新与构建

Achieving Excellence through Service——Customer Service System of Radio and television Innovation and Constructed

在三网融合的大趋势下,广电网络公司面临着激烈的市场竞争,客户服务水平已经成为客户选择电视产品的重要衡量标准,在分析广电客服工作现状和不足的基础上,提出客户服务的创新模式,以期构建一套行之有效的客服体系,推动广电各项业务的发展。

In three nets convergence trends,radio and television networks company facing fierce competition in the market,customer service level has become the important criteria when customers choosing TV products,based on the analysis of the current work and insufficiency of the radio and television service presented,offer customer service model of innovation,so as to construct a set of effective customer service system,and promote the development of radio and television business.