试论IRM、公司治理与公司战略的关系

The Research on IRM,Corporate Governance and Strategy

良好的投资者关系管理通过双向沟通,能够有效保护投资者的知情权,有助于吸引机构投资者和长期投资者,利于公司制订长期战略;对投资者类别的划分也有助于调整和完善股权结构。借助资本市场,投资者关系管理能够对公司治理和公司战略产生互动作用,帮助企业在资本市场上获取竞争优势。投资者关系管理既是公司治理的重要内容,也是一项重要的公司战略行为。

Through well communication and IRM, the interests of investors can be well protected, which is helpful to attract institutional investors and long-term investors, as well as conducive to the formulation of strategy and adjust ownership structure. Through the capital markets, investor relations can influence corporate governance and corporate strategy simultaneously, to help firms to obtain a competitive advantage in the capital markets. Investor relations are not only an important activity of corporate governance, but also an important act of corporate strategy.