基于体验的虚拟旅游质量评价实证研究

A Case Study on the Experience Quality Evaluation of Virtual Tour

人类社会已迈入了继服务经济之后的体验经济时代。随着科技的进步和需求的增加,虚拟旅游取得了初步发展。近年来,虚拟旅游得到广泛关注,但研究成果总体还停留在概念、特征和优劣势层面,涉及到较深层次的体验研究报道较少。本文通过层次分析法构建评价模型对虚拟旅游的体验质量进行研究,选取方便性、新奇性、丰富性、仿真性和体验性5个指标,以及16个评价因子。结果表明:仿真性对虚拟旅游体验质量的影响最大,重要性程度达到33.3%,其次是体验性、新奇性、丰富性、方便性,重要程度分别占25.2%、17.6%、13.8%和10.1%。

Human society has stepped into the experience economy era which is after the service economy. With the development of technology and increase of tour demand, virtual tour has achieved preliminary development. In recent years, virtual tour draws much attention of domestic researchers, but current studies mainly focus on the explanations of the conception, characteristics, strengths and weaknesses. The study in deep on experience of virtual tour is reporting less. This paper studies the experienee quality of virtual tour by using analytic hierarchy process to construct evaluation model, selecting 5 indicators, including convenience, novelty, richness, simulation and experience, and 16 evaluation factors. The results show that simulation influences the experience quality most, and its importanee degree reaches 33.3% , then followed by experience, novelty, richness and convenience, and their importance degrees are 25.2% ,17.6% ,13.8% and 10.1%.