基于AdaBoost与BP神经网络增量学习的手机用户分类预测

Mobile Phone Users Classification Forecast Based on AdaBoost and BP Neural Network Incremental Learning

随着3G网络的全面普及，手机广告目前已逐渐成为商家抢占市场的一种营销手段，但手机广告投放的精准性是目前比较突出的一个问题。本文介绍了BP神经网络以及AdaBoost算法的基本原理，研究了应用AdaBoost结合BP神经网络算法的增量学习模型，该模型基于用户历史点击记录来预测手机用户感兴趣的广告类别，以提高手机广告投放的精准度。

With the overall popularity of 3G networks,mobile advertising business has become a marketing tool to seize the market,but the precise nature of mobile advertising is a more prominent issue.This article describes the BP neural network and the basic principles of AdaBoost algorithm to study the application of BP neural network algorithm AdaBoost with incremental learning model that records based on user click history to predict the mobile phone users are interested in advertising categories,in order to improve the mobile advertising the accuracy.