顺丰跨界经营背后

SF:Behind Cross-border Business

顺丰跨界零售，德邦染指快递。快递、快运、零售相互渗透，其最终目的就是扩大自己在快递领域的地盘。无论结局如何，年内快递市场好戏已经开锣。

To SF Express,the cross-border operation in 2011 may be a small test chopper;although the prospects of SF's involving in retail business are not good in eyes of insiders of retailing,in any case,the integration of convenience stores operating has officially kicked off in early 2012.In October 2011,almost overnight,more than 20 convenience stores with the logo of 'SF' quietly appeared in the streets of Shenzhen.According to an observer,there are two areas in such convenience stores.One is the traditional retail area,while the other is the sending and receiving area of SF Express.SF's involving in convenience stores will be facing lots of challenges,especially in the mode of self-built stores,which will be filled with more risks,however,with its cautious development characteristics and the strategic intention of self-built convenience stores,SF will be facing more opportunities than challenges.