现代IR四略

Four Strategies of Modern IR

虽然马云一再强调的“客户是父母，投资者是娘舅”的观点一直让投资者感觉颇为不舒服，但是这却没有影响到他们对阿里巴巴的热衷。而马云也没有放过任何一个宣传的机会，除了与克林顿对话西湖、接受美国ABC电台专访、作客斯坦福大学进行演讲之外，

Nowadays,due to the outbreak of science and technology,all companies have no 'privacy' at all,which are completely 'naked' for the investors.Therefore,how to effectively enhance the corporate image and strength the publicity become the necessary and 'uneasy' knowledge for Chinese companies.