木制玩具 品牌不多市场不小

Wide Horizon for Wooden Toys

木制玩具，可算是有着数百年历史，经久不衰且日益受重视的玩具品类。从最初小打小闹的自家定制耍乐，到近代的家庭作业再发展到现代规模生产，木制玩具经历了原始制作、代工生产到创建自主品牌发展路。然而，从目前国内玩具市场的总体看，木制玩具约占6％市场份额，没成大气候，而且市场份额多为屈指可数的数家知名高端品牌所瓜分。

The history of wooden toys can be traced back to hundreds of years ago,which is receiving increasing higher attention.From individual hand-made playthings, products of home workshops,to modern life industrial merchandises,wooden toys have experienced a development road towards original brand creation. However,the category makes up merely 6 percent of overall toy market,and only a few of famous brands dominate the world of wood.