大众文化对高校校园文化的冲击与对策

The Impacts of the Mass Culture to the Campus Culture and the Countermeasures

大众文化凭借着其无穷魅力、丰富多样性特点、独特却又普及的传播渠道在今天占据强势地位。相反,高校校园文化却因社会的转型而展现出自己发展的不足和困境,多元化文化、注重实用的价值理念、大学精神不足等使高校校园文化正经受着大众文化的强力冲击与挑战。分析大众文化对校园文化的冲击与影响,找寻新时期校园文化建设的新途径,探索行之有效的提升大学生综合素质的新举措不仅是可行的,在当前还有充分的必要性。必须从对大众文化进行人文提升、大力弘扬主流校园文化、转变校园文化主体的价值观等方面着手,才能确保高校校园文化健康发展,也才有利于大学生的健康成长。

Nowadays,the Mass Culture takes over the advantaged position in the cultural market because of its boundless glamour,rich diversity characteristics and special but popular transmission channels. Contrarily, the Campus Culture is confronted with shortages and difficulties as the Social transformation. It＇ s necessarily to analysis the reasons and find out new ways to develop the Campus Culture. The ways are as follows：Promote humanity in mass culture, energetically develop and expand the mainstream of the Campus Culture, change the values of the subjects of the Campus culture. And only in these ways ,can we ensure the Campus Culture＇ s healthy develop- ment and do good to the College students.