期刊文献+

保险不能“没文化”

INSURANCE CULTURE NEEDED IN CHINA
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摘要 家住镇江的王先生原以为买了10万元保险以后,还能获赠“一年后将在美国上市”的原始股,谁知当办理正式持股手续时,手里的“认购权授予通知书”竟变成一张废纸,代理人连同代理公司都不知所踪。 In recent years, China’s insurance industry grows rapidly. However, thereare many problems in this industry which need to be solved, such as the extensive management conditions, the misleading words and behavior in the direct sale process, the difficulties in insurance claim, the negative image and bad reputation of insurance industry, and the shortage of highly qualified professionals. Many experts believe that the root cause of these problems is the lack of insurance culture.
作者 梁敉静
出处 《金融世界》 2012年第1期54-57,128,共4页 Finance World
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