细节的力量——东风天锦“精准传播,‘遍地开花’”培训交流会带来的启示

Dongfeng Kingrun Kick Off Training Program of "Complete and Accurate Communication "

2011年，受到宏观政策、金融政策等多方面因素的影响，国内重卡行业呈现了较大幅度的下滑。与之相比，中卡由于拉载货物及运输情况的特性，其销售仍然保持了平稳增长。但与此同时，中卡市场的竞争则变得更加激烈。

Nov.13 to 17,2011,Dongfeng commercial Vehicles,kingrun sales team kicked off the second phase of training program of 'complete and Accurate communication' in chengdu,sichuan province,providing a variety of training courses,such as marketing models,cEO round-table discussion,marketing and promotional planning and assessment,etc.20 and more dealers and agencies from southwest and East areas attended the courses.During the course,details in marketing were broadly discussed,which was much helpful to increase the influence and effect of web marketing.