浅谈高校校园文化体系及品牌建设

On College Campus Culture System and Brand Construction

高校校园文化是学校发展的灵魂,是凝聚人心、展示学校形象、注重人才培养质量的重要体现。校园文化对学生的影响、熏陶往往是任何课程所无法比拟的。校园文化品牌对学生的品性形成具有渗透性、持久性和选择性。本文基于实践的探索,通过对如何构建高校校园文化品牌体系的探讨得出相关结论,为进一步实践及相关研究提供参考。

Campus culture,the soul of school development,is the cohesion of the people,the representative of the school＇s image and a symbol of the focus on the quality of talent training. The impact of campus culture for students,the influence is often unmatched by any course.Campus culture brand is pervasive, persistent and selective for the formation of students＇ character. Based on the practice exploration,through how to build campus culture,this paper draws relevant conclusions for further practice as a reference.