艺术类广告设计课程的教改研究——以符号学为切入点

A Study on the Teaching Reform of "Advertising Design":An Infiltration of Semiotics

广告作品以图形符号、色彩等元素向消费者传播商品信息。符号学是研究语言符号传播信息的学科,图形是非语言符号的一种,广告设计课程在我国艺术类高校中开设以来取得一定的成果,但出现的问题较多,将符号学原理融入广告设计的课程教学中,进行教学内容上的改革尝试,有利于扩展学生的设计思路和设计方法,提升其对广告的认知。

Advertising works,spread product information by gra- phic symbols,colors and other elements.Semiotics is the study of sign language disciplines to disseminate information,a graphic non-verbal symbols. ＂Advertising Design＂ course in our colle- ges and universities has made some results,but problems in tea- ching and more,the principles of semiotics infiltrating into ＂adv- ertising＂ teaching,teaching content of the attempts at reform, will help expand students＇ design ideas and design methods, so as to enhance their recognition of advertising.