群众文艺特性与需求分析及其发展对策

An Analysis of the Features and Requirements of Mass Art and Its Development Strategy

在当前市场与文化渐趋繁荣的大环境中,群众文艺获得了前所未有的发展机遇,也面临着各类需求的市场挑战。本文从群众文艺的基本特性分析出发,探讨了相关的社会需求,进而在群众文艺可持续发展的征途中进行了策略分析。

In the current environment of the growing prosperity of market and culture, mass art has got an unprecedented development opportunity, together with challenges of all kinds of market demand. With the analysis of the basic features of mass art as the breakthrough point, this paper explores its relevant social requirements, so as to work out the strategy for its sustainable development.