摘要
从市场竞争的现状出发,阐述了数据挖掘技术原理,重点探讨了FCM聚类算法和关联规则,并将其运用到电信客户关系挖掘中,对具体公司移动客户消费数据进行了详细分析。
Taking the current situations of market competition into consideration, we expatiated the principle of data- mining technology before we focused on the FCM clustering algorithm and association rules which were used to mine the telecommunication customer relationship. Meanwhile, we also analyzed some specific experimental data of mobile customers in detail.
出处
《佛山科学技术学院学报（自然科学版）》
CAS
2011年第6期62-65,共4页
Journal of Foshan University(Natural Science Edition)
关键词
数据挖掘
客户关系
聚类算法
data mining
customer relationship
clustering algorithm
