黄山市体育旅游的SWOT分析及对策研究

SWOT Analysis And Strategy Research On Sports Tourism Of Huangshan City

在实地调研和查阅文献资料的基础上,运用SWOT分析法对黄山市发展体育旅游的现状进行分析,结果表明:黄山市有着丰富的体育旅游资源和庞大的潜在消费市场,但由于产品研发不合理及专业人才的缺乏,市场发展受到了瓶颈制约。提出了以政府宏观引导,构建资源整合、人才培养、品牌打造等多方位的解决途径。

In this paper,the authors use the SWOT method to analyze the status of sports tourism in Huangshan city.On the basis of survey and literatures,it is found that the city has abundant resources for sports tourism,at the same time,there is a big potential market for sports tourism.However,because of unreasonable development of products and lack of professionals,the market of sports tourism doesn＇t perform well.This paper offers a proposal that with the help of government＇s guide,relevant authorities can conduct a comprehensive approach which consists of resource integration,professional training and brand building.