摘要
论述了我国婴幼童护理品的市场概况、目标消费群体以及产品的安全性能。分析了我国婴幼童护理品市场的细分趋势以及差异化营销。指出中国婴幼儿的出生率、人口总数的增加和新兴市场富裕程度的增加等因素将成为婴幼儿护理品市场的主要驱动力。对未来我国婴幼童护理品市场面临的契机与挑战进行了阐述。
The market situation of Chinese baby skin care product, the targeted consumer group and the product safety were related. The trend of the market segmentation and the different marketing strategy were analyzed. It is pointed out that such factors as birth rate of Chinese baby, increase of population wealth emerging level in market will become the main drive of baby skin care product market. The future opportunities as well as challenges Chinese baby skin care product market faced were undertaken.
出处
《日用化学品科学》
CAS
2011年第12期42-46,共5页
Detergent & Cosmetics
关键词
护理品
婴幼儿
销售渠道
细分市场
skin care product
baby
distribution channel
market segmentation
