四川古蜀王文化旅游开发构想——基于景区实地问卷调查分析

Sichuan ancient Shu culture tourism development conceptions——analysis based on tourist site on spot investigation

古蜀王文化是四川最具本底特色的人文旅游资源,目前尚未得到系统开发。本文深入解读了古蜀王文化的内涵、价值和旅游开发的意义,分析了古蜀王文化旅游资源地域分布的特点,通过实地调查和问卷分析,总结了古蜀王文化旅游资源开发现状及问题,并针对问题提出了旅游开发的五大思路:全省统筹,形成合力;文化普及,加强宣传;申报世遗,扩大影响;形象化展示,愉悦化体验;城市联动,复兴文化。

the culture of the five legend kings of Si chuan is the most characterized base for the tourism resources in Si chuan.However,they are not fully developed.This paper,by the field investigation and survey,the author studied the core,value and meaning of its development,analyzed its distribution characters,summed up the issues in the in its development.And at last,the author proposed five ideas about the development of the culture of the five legend kings of Si chuan,that is： first,by co-coordinating all the resources in Sichuan province,to develop those resources,and by propaganda,to make the culture of the five legend kings be universally popularize,by apply for the honor of world cultural heritage,to be universally know,by vivid display,to let the tourist have a pleasant experience,and by city cooperation,to revitalize the culture of the five legend kings.