摘要
现阶段传媒竞争已进入内容竞争的新时代,报刊的特别策划与创新已成为快速构建报刊品牌影响力的有效策略,也是支撑报刊持续、稳定发展的原动力。如何在现代市场经济环境下,做好报刊的特别策划并且快速增强报刊内容的生机与活力,已成为报刊所面临的首要问题。
What is specialized plot Why do particular plan Planning in the press in particular,what role does it play So how do the particular plan In this stage,the contents of media competition has entered the new era of competition,newspapers and special planning and innovation have become the brand influence of the press quickly build an effective strategy,but also support the newspapers sustained and stable development of the driving force,then how in the modern market economy environment,do special planning and good newspapers rapidly increasing vigor and vitality of the contents of the press has become the most important issue facing the press.
出处
《科教文汇》
2011年第32期56-57,68,共3页
Journal of Science and Education
关键词
中学生报刊
特别策划
magazine for middle school students
specialized plot