中职市场营销专业课堂教学之我见

My Views on the Classroom Teaching of Secondary Vocational Marketing Majors

随着社会经济和科学技术的快速发展,对市场营销人才的需求提出了更高的要求,更注重市场营销人才的综合素质与实践能力,这就对中职市场营销课堂教学提出了挑战。传统的中职市场营销课堂教学比较注重理论,忽视学生实践能力的培养,使培养出来的学生不能很好地适应企业的需求。本文主要结合自身教学实践,从分析目前中职学校市场营销课堂教学存在的问题出发,并在此基础上深入探讨中职市场营销专业课堂教学改革的途径。

The rapid development of social economy and science and technology requires more from marketing talents,and their comprehensive quality and practical ability are concerned more, which poses challenges for secondary vocational marketing classroom teaching.Traditional classroom teaching attaches more importance to theories rather than the cultivation of students＇ ability.Based on the author＇s practical teaching,this paper,with the problems in marketing classroom teaching as the starting point, deeply explores the reform measures for the classroom teaching of secondary vocational marketing majors.