旅游消费的政策影响因素研究及启示——基于在杭消费者的调查

A Study on the Policy-Influenced Factor to Tourism Consumption and Its Enlightenment——Based on the Survey of Consumers in Hangzhou

以来杭旅游者和当地居民的问卷调查为基础,通过频率频次、因子、信度、单因素方差等分析方法,归纳总结影响旅游消费的五大政策性因素,即"优惠政策"、"保障政策"、"管理政策"、"假日政策"、"财政政策"。并进一步分析五种政策性因素对不同游客的差异化影响程度,为政府出台针对性的高效的旅游消费促进政策提供理论依据。

Based on the questionnaires of tourists and the residents in Hangzhou,the paper summed up 5 policy-influenced factors to tourism consumption. Such as ＂preferential policy＂, ＂indenmificatory policy＂, ＂ managed policy＂, ＂holidays policy＂, ＂financial policy＂. And the paper also compares the effection of 5 policy-influenced factors on individual properties of different visitors by adopting analysis methods of frequencies, factor,reliability and one-way ANOVA,in the hope of achieving enlightenment in drawing up the policy of stimulating tourism consumption for the government.