对旅游小镇休闲商业发展的思考——以奉化溪口镇为例

On the Thinking of Commercialization in Small Tourist Towns——Taking Fenghua Xikou As An Example

与城市旅游相比,小镇旅游应具有自己独具魅力的一面。然而在休闲经济时代,相对于大城市给游客带来的便捷,旅游小镇休闲商业发展明显不济。本文以旅游小镇为研究对象,以奉化溪口镇为典型案例,探讨了旅游小镇休闲商业的基本特征、发展过程中重点关注的问题,最后以奉化溪口为例,提出了旅游小镇休闲商业发展对策。

Compared with urban tourism,small towns have their advantageous uniqueness in tourism development.However,in the era of leisure economy,these small towns far lag behind in transportation compared with the RBD particularly equipped in the cities.In this paper,the author takes the tourist town as the object and takes Xikou town of Fenghua City as a typical case to further illustrate the basic characteristics of the leisure commercialization in the tourist towns,and some vital problems that we need to focus on.Finally,the author puts forward her countermeasures about how to exploit tourism town＇s leisure business.