摘要
产业集群具有极强的吸聚和扩散效应,已成为许多国家发展经济的一种重要手段。为了论证产业集群环境对品牌的提升作用,基于顾客让渡价值理论,本文首先分析了产业集群环境的竞争优势,分析了这些竞争优势对顾客让渡价值的提升,并通过一层层的推导,得出产业集群环境对品牌的提升路径。
The industrial cluster has extremely strong effect of gathering and effect of spreading,which has already become a kind of important means for a lot of countries to develop economy.In order to prove the effect of industrial cluster environment promoting brand,based on Customer Alienation Value Theory,this paper analyzes competition advantage of industrial cluster environment,analyzes effect of competition advantage promoting customer alienation value,and through deriving from level to level,draws effect route of industrial cluster environment promoting brand.
出处
《江苏商论》
北大核心
2011年第12期94-96,共3页
Jiangsu Commercial Forum
关键词
产业集群环境
顾客让渡价值
品牌提升
作用机理
industrial cluster environment
customer alienation value
promoting brand
effect mechanism