摘要
乡村旅游在我国近20年的发展,已成为支撑旅游业发展的一支重要力量。乡村旅游吸引游客的是一个新奇的"农"字,也就是"乡村性"这个最基本的特征。但是乡村旅游低水平同质化的发展现状,却影响了乡村旅游的可持续发展。要突破这个困境,乡村旅游开发中,就必须基于"乡村特色"这个核心,发挥它在乡村旅游开发中的积极作用。
In China,rural tourism has been developing rapidly during the past 20 years and has been playing an important role in the prosperity of the national tourism.It has attracted a great number of tourists with its specific and fundamental rural characteristics.However,given its low-level homogenization,its sustainable development is greatly impacted.Only when the related developers make good use of the nuclear rural characteristics,can the rural tourism make another breakthrough and give itself a full play in every walk of life.
出处
《江苏商论》
北大核心
2011年第12期123-126,共4页
Jiangsu Commercial Forum
关键词
乡村特色
乡村旅游
开发
rural characteristics
rural tourism
development
